GrikscheitUniversity of Utah [We gratefully acknowledge permission from the Journal of Business Research to reprint portions of this article from "Who are the Consumerists?
Consumerism is economically manifested in the chronic purchasing of new goods and services, with little attention to their true need, durability, product origin or the environmental consequences of manufacture and disposal.
Consumerism is driven by huge sums spent on advertising designed to create both a desire to follow trends, and the resultant personal self-reward system based on acquisition. Materialism is one of the end results of consumerism. An intended consequence of this, promoted by those who profit from consumerism, is to accelerate the discarding of the old, either because of lack of durability or a change in fashion.
Landfills swell with cheap discarded products that fail early and cannot be repaired. Products are made psychologically obsolete long before they actually wear out. A generation is growing up without knowing what quality goods are. Friendship, family ties and personal autonomy are only promoted as a vehicle for gift giving and the rationale for the selection of communication services and personal acquisition.
Everything becomes mediated through the spending of money on goods and services. Human beings who cannot spend become worthless.
It is an often stated catechism that the economy would improve if people just bought more things, bought more cars and spent more money.
Financial resources better spent on Social Capital such as education, nutrition, housing etc. In addition, the purchaser is robbed by the high price of new things, the cost of the credit to buy them, and the less obvious expenses such as, in the case of automobiles, increased registration, insurance, repair and maintenance costs.
Many consumers run out of room in their homes to store the things that they buy. A rapidly growing industry in America is that of self-storage. Thousands of acres of land good farm land are paved over every year to build these cities of orphaned and unwanted things so as to give people more room to house the new things that they are persuaded to buy.
If these stored products were so essential in the first place, why do they need to be warehoused? An overabundance of things lessens the value of what people possess.
People move frequently as though neighborhoods and cities were products to be tried out like brands of deodorant. Consumerism sets each person against themself in an endless quest for the attainment of material things or the imaginary world conjured up and made possible by things yet to be purchased.
Weight training, diet centers, breast reduction, breast enhancement, cosmetic surgery, permanent eye make-up, liposuction, collagen injections, these are are some examples of people turning themselves into human consumer goods more suited for the "marketplace" than living in a healthy balanced society.
Read The National Clearing House of plastic surgery statistics. This same way of thinking allows parents to justify entering their little girls in beauty contests as though they were prize livestock.
Why beautiful people create an ugly mood by Robert Uhlig BEAUTY makes the world an unhappier place, say two mathematicians who have calculated the ideal way to match lonely hearts to their soulmates.
Conventionally good looking people such as Kate Moss, George Clooney, Brad Pitt and Jennifer Lopez, may be pleasing to the eye, but their very presence in our midst makes the world a less contented place, the research suggests.
At fault is the so-called Vogue factor, a measure of how much influence beauty has in society. The higher the Vogue factor, the mathematicians said, the more dissatisfied and miserable we are with our sexual partners Working with Andrea Capocci of Fribourg University in Switzerland, Dr Caldarelli updated the stable marriage problem, a mathematical puzzle first examined in by two University of California researchers.
New Scientist reports today. Many of these people would be unable to afford these vital surgical procedures if it were not for the public spirited efforts of loan companies like Jayhawk Acceptance Corporation, a used car lender that has turned to covering the booming demand for elective surgery.
Lenders in this field face an unusual challenge," explains the Wall Street Journal: It is impossible to win a war against yourself or your uncontrolled desires. A good example of this is the simplistic materialist psychosis of the bumper sticker: Appreciate the following line of reasoning: I want it, therefore I should have it.
Because I should have it, I need it. Because I need it, I deserve it.HOW CAN WE CHANGE CONSUMERISM? Consuming 64% of world income with around a fifth of its population ( bn) is grotesque when the bottom fifth get 2%.
4 WHAT CAN WE DO TO CHANGE CONSUMERISM?
At the outset, let me make it clear that I am not suggesting the world's poor should be asked to reduce their consumption. . THE EFFECTS OF CONSUMERISM ON THE ENVIRONMENT At present, the rate of consumption is increasing at an alarming rate, that is, today people often wish to increase their buying and spending power and buy more products so they can keep up with others.
Because of this huge, continuosly increasing /5(6). Rejecting excessive consumerism always frees up energy, time, and finances. Or if you’re a 2 car family, it may enable you to do with one car.
But it takes a change of thinking, as do other minimalist ways.
william says. November 25, at AM. You dont fight men with guns with spears and swords either. Choosing fashion made from hemp or grilling the waiter about how your fish was caught is no substitute for systematic change.
Conscious consumerism is a lie. On its . The Challenge of Change Few knowledgeable observers presently consider consu-mer trends compatible with environmental sustainabil-ity, but those concerned about unlimited consumerism face a difficult task in addressing the issue.
It is easy to make products and production processes a bit greener by, for instance, creating biodegradable. Anup Shah, Effects of Consumerism, Global Issues, Updated: August 10, Alternatively, copy/paste the following MLA citation format for this page: Shah, Anup.